Engaging presentations – focus on your audience by delivering what they want to learn from you, not what they already know or could easily find out.
If you want to deliver engaging presentations you have to engage your audience so why do so many presenters start off with loads of information about the company and themselves: “This is who we are, this is how great we are, this is our new logo, this is a picture of our building and all our staff, these are the awards we have won, these are the services or products we offer……etc..etc..etc..…”
Wow – I didn’t realise you were so great …..yawn, yawn, yawn.
As a member of the audience I don’t need to know about you or your company, I can easily find that out by going to your company website or looking at your personal LinkedIn profile.
If I’m in your audience I have given up my time to listen to you speak so:
I want to be educated and informed.
I want to know how to improve what I do.
I want to solve some of the problems I have within my business.
I want ideas that will help me attract new customers and generate more revenue.
I want to learn from your experiences of doing something different that would help me achieve my business goals.
I think you get the general idea.
So if you do get a presenting opportunity in 2018 focus your entire presentation around your audience. In so doing you will have a higher rate of engagement with them, they are much less likely to be bored by your presentation, and if you have demonstrated how you could solve their particular problem they may well want to hire your services. Make yours engaging presentations.
It’s all about the audience engagement.
Merry Christmas and good luck with your 2018 presentations.
If you would like to enhance your presentation skills or those of your company in readiness for your presentations and pitches in 2018 I would be delighted to help.
Please call me, Trevor Lee, on 07785 390717 or email me via firstname.lastname@example.org