Marketing

Sales & Marketing Transformation

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Two questions to ask yourself: Question One: Does your marketing have the right people, structures, processes and tools to attract and retain customers, drive growth and help you stand out from your competitors?     Question Two: Is your sales activity good at starting conversations with potential customers, building relationships (rather than handling transactions), spotting and seizing opportunities? A freshened up and […]

Marketing

Things I have learnt during 5 years in business

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Monday September 18th marked the start of my sixth year in business so I thought I would share some of the things that I’ve learnt during the first five years. Hang on in there: After the initial surge of work from a mix of people I knew and my previous company my ‘order book’ came […]

Marketing

Are you making the right first impression?

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It is reckoned that 70% of customer decisions about the purchasing of products or services are made before any direct contact is made either in person, on the phone, or by email with the company the potential customer is looking to purchase from. Which means by the time they make that first contact with you […]

Marketing

Is your marketing keeping up with your customers?

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One of the challenges for all companies, regardless of size, is trying to ensure their marketing keeps up with customers. The world is ever changing and so are the buying decision making processes and marketing response patterns of individuals, groups and businesses. Small to medium sized businesses, regardless of their in-house marketing resource, will find a quarterly […]

Marketing

How often is your marketing activity reviewed?

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Your marketing activity review – Monthly, Quarterly, Annually or Never? For most businesses who don’t have dedicated high level marketing resource the answer is usually never. Which means the ads run, the website functions, sponsorships continue, the newsletter goes out, someone does some occasional tweeting and facebooking, the leaflets and flyers get re-printed, but potentially without […]