Marketing

Is your marketing keeping up with your customers?

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One of the challenges for all companies, regardless of size, is trying to ensure their marketing keeps up with customers. The world is ever changing and so are the buying decision making processes and marketing response patterns of individuals, groups and businesses. Small to medium sized businesses, regardless of their in-house marketing resource, will find a quarterly […]

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Can regional media sell more local advertising?

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Advertising revenues are the core income stream for local newspapers, whether those ads appear in the print or online version of the newspaper. But times are tough. Hardly a week goes by without a newspaper group or company reporting significant declines in advertising revenues, especially in print. And it’s a competitive world. There seems no end […]

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5 top tips to help you gain sales

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If you are in business you are sales, simply because without sales you have no revenue and no revenue means no business. To help you achieve more revenues here are 5 top sales tips: 1. Wetsuit or T-Shirt – how easy is it to buy your products or services? Is it as easy as putting […]

Presenting and Public Speaking

Do your presentations win or lose you business?

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Presentations are a great opportunity to win new customers, grow business from existing ones, raise your profile, inspire your colleagues and gain investment. They are also an opportunity to lose business and lower your profile. So why do presentations go wrong? It’s usually for one or more of the following reasons: Not enough time was spent preparing No thought was […]

Presenting and Public Speaking

5 things we learnt about pitching from a recent episode of ‘The Apprentice’

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1. Don’t waste time at the beginning: The project manager of the losing team began their presentation talking about things that the audience already knew, telling stories about GB’s Olympic success and the cycling market generally. In any pitch or presentation you need to start with something that immediately captures and engages your audience and that […]

Marketing

How often is your marketing activity reviewed?

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Your marketing activity review – Monthly, Quarterly, Annually or Never? For most businesses who don’t have dedicated high level marketing resource the answer is usually never. Which means the ads run, the website functions, sponsorships continue, the newsletter goes out, someone does some occasional tweeting and facebooking, the leaflets and flyers get re-printed, but potentially without […]