It’s easy when it comes to marketing to focus on the big stuff – the advertising campaigns, the updated website, the new 32 page brochure etc and forget to keep an eye on the things that cost very little in time and money. So here are 6 things to keep an eye on: Your voicemail […]
It is reckoned that 70% of customer decisions about the purchasing of products or services are made before any direct contact is made either in person, on the phone, or by email with the company the potential customer is looking to purchase from. Which means by the time they make that first contact with you […]
One of the challenges for all companies, regardless of size, is trying to ensure their marketing keeps up with customers. The world is ever changing and so are the buying decision making processes and marketing response patterns of individuals, groups and businesses. Small to medium sized businesses, regardless of their in-house marketing resource, will find a quarterly […]
Advertising revenues are the core income stream for local newspapers, whether those ads appear in the print or online version of the newspaper. But times are tough. Hardly a week goes by without a newspaper group or company reporting significant declines in advertising revenues, especially in print. And it’s a competitive world. There seems no end […]
First rule of using equipment when presenting? Check it beforehand – and ideally not on the day – so you know what you’re working with in terms of screens, projectors, laptops, clickers, microphones etc… I was at an event recently with about 130 others. The screen was pretty large but even so it was not […]
If you are in business you are sales, simply because without sales you have no revenue and no revenue means no business. To help you achieve more revenues here are 5 top sales tips: 1. Wetsuit or T-Shirt – how easy is it to buy your products or services? Is it as easy as putting […]
Presentations are a great opportunity to win new customers, grow business from existing ones, raise your profile, inspire your colleagues and gain investment. They are also an opportunity to lose business and lower your profile. So why do presentations go wrong? It’s usually for one or more of the following reasons: Not enough time was spent preparing No thought was […]
1. Don’t waste time at the beginning: The project manager of the losing team began their presentation talking about things that the audience already knew, telling stories about GB’s Olympic success and the cycling market generally. In any pitch or presentation you need to start with something that immediately captures and engages your audience and that […]
I recently had the pleasure of being allowed to observe at close quarters a brass band who were rehearsing a test piece prior to the UK national championships which are taking place at the Royal Albert Hall this weekend. The piece was 18 minutes long yet not once during the two hour session did they […]
Your marketing activity review – Monthly, Quarterly, Annually or Never? For most businesses who don’t have dedicated high level marketing resource the answer is usually never. Which means the ads run, the website functions, sponsorships continue, the newsletter goes out, someone does some occasional tweeting and facebooking, the leaflets and flyers get re-printed, but potentially without […]
