Marketing

Is your marketing keeping up with your customers?

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One of the challenges for all companies, regardless of size, is trying to ensure their marketing keeps up with customers. The world is ever changing and so are the buying decision making processes and marketing response patterns of individuals, groups and businesses. Small to medium sized businesses, regardless of their in-house marketing resource, will find a quarterly […]

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Can regional media sell more local advertising?

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Advertising revenues are the core income stream for local newspapers, whether those ads appear in the print or online version of the newspaper. But times are tough. Hardly a week goes by without a newspaper group or company reporting significant declines in advertising revenues, especially in print. And it’s a competitive world. There seems no end […]

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5 top tips to help you gain sales

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If you are in business you are sales, simply because without sales you have no revenue and no revenue means no business. To help you achieve more revenues here are 5 top sales tips: 1. Wetsuit or T-Shirt – how easy is it to buy your products or services? Is it as easy as putting […]

Presenting and Public Speaking

Do your presentations win or lose you business?

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Presentations are a great opportunity to win new customers, grow business from existing ones, raise your profile, inspire your colleagues and gain investment. They are also an opportunity to lose business and lower your profile. So why do presentations go wrong? It’s usually for one or more of the following reasons: Not enough time was spent preparing No thought was […]