One of the challenges for all companies, regardless of size, is trying to ensure their marketing keeps up with customers. The world is ever changing and so are the buying decision making processes and marketing response patterns of individuals, groups and businesses. Small to medium sized businesses, regardless of their in-house marketing resource, will find a quarterly […]
Advertising revenues are the core income stream for local newspapers, whether those ads appear in the print or online version of the newspaper. But times are tough. Hardly a week goes by without a newspaper group or company reporting significant declines in advertising revenues, especially in print. And it’s a competitive world. There seems no end […]
First rule of using equipment when presenting? Check it beforehand – and ideally not on the day – so you know what you’re working with in terms of screens, projectors, laptops, clickers, microphones etc… I was at an event recently with about 130 others. The screen was pretty large but even so it was not […]
If you are in business you are sales, simply because without sales you have no revenue and no revenue means no business. To help you achieve more revenues here are 5 top sales tips: 1. Wetsuit or T-Shirt – how easy is it to buy your products or services? Is it as easy as putting […]
Presentations are a great opportunity to win new customers, grow business from existing ones, raise your profile, inspire your colleagues and gain investment. They are also an opportunity to lose business and lower your profile. So why do presentations go wrong? It’s usually for one or more of the following reasons: Not enough time was spent preparing No thought was […]